AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Spain Q4 2022
Discover the performance of the top 5 beauty retail apps in Spain during the fourth quarter of 2022 on a unified platform.
In the fourth quarter of 2022, Spain's beauty retail app market showed varied performance across the top 5 applications. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Perfumerías DRUNI saw a significant increase in weekly downloads, starting at around 5.9K in late September and gradually rising to approximately 11.6K by the end of December. The app also experienced a consistent growth in weekly active users, beginning with 46.1K and reaching about 67.4K by the end of the quarter.
Versión antigua Sephora had fluctuating download numbers throughout the quarter, peaking at 13.7K in late November. Weekly active users for the app also varied, starting at 17.7K in late September and peaking at around 31.1K in late November, ending the quarter at 29.1K.
LOOKFANTASTIC: Beauty & Makeup experienced a decline in weekly downloads, starting at 1.7K in late September and dropping to around 622 by the end of December. Weekly active users also saw a downward trend, from 15.4K in late September to approximately 10.3K at the end of the quarter.
BEAUTY BAY had relatively low download numbers, with a slight increase in mid-November reaching 201 downloads. Weekly active users remained relatively stable, ranging from 1.7K to around 1.4K throughout the quarter.
Lush Fresh Handmade Cosmetics showed minimal download activity, with a peak of 128 downloads in late November. Weekly active users were also low, peaking at 113 in late November and ending the quarter with about 73 active users.
For more detailed insights and comprehensive data, visit Sensor Tower.